Dries Buytaert, the originator of the Drupal CMS, is pulling the plug on Facebook. Having made the same observations I did, that reducing FB engagement leads to more blogging. A year ago he set out to reclaim his blog as a thinking-out-loud space, and now a year on quits FB.
I’ve seen this in a widening group of people in my network, and I welcome it. Very much so. At the same time though, I realise that mostly we’re returning to the open web. As we were already there for a long time before the silo’s Sirens lured us in, silos started by people who like us knew the open web. For us the open web has always been the default.
Returning to the open web is in that sense not a difficult step to make. Yes, you need to overcome the FOMO induced by the silo’s endless scrolling timeline. But after that withdrawal it is a return to the things still retained in your muscle memory. Dusting off the domain name you never let lapse anyway. Repopulating the feed reader. Finding some old blogging contacts back, and like in the golden era of blogging, triangulate from their blog roll and published feeds to new voices, and subscribe to them. It’s a familiar rhythm that never was truly forgotten. It’s comforting to return, and in some ways privilege rather than a risky break from the mainstream.
It makes me wonder how we can bring others along with us. The people for whom it’s not a return, but striking out into the wilderness outside the walled garden they are familiar with. We say it’s easy to claim your own space, but is it really if you haven’t done it before? And beyond the tech basics of creating that space, what can we do to make the social aspects of that space, the network and communal aspects easier? When was the last time you helped someone get started on the open web? When was the last time I did? Where can we encounter those that want and need help getting started? Outside of education I mean, because people like Greg McVerry have been doing great work there.
