Bookmarked The push to AI is meant to devalue the open web so we will move to web3 for compensation (by Mita Williams)

Adding this interesting perspective from Mita Williams to my notes on the effects of generative AI. She positions generative AI as bypassing the open web entirely (abstracted away into the models the AIs run on). Thus sharing is disincentivised as sharing no longer brings traffic or conversation, if it is only used as model-fodder. I’m not at all sure if that is indeed the case, but from as early as YouTube’s 2016 Flickr images database being used for AI model training, such as IBM’s 2019 facial recognition efforts, it’s been a concern. Leading to questions about whether existing (Creative Commons) licenses are fit for purpose anymore. Specifically Williams pointing to not only the impact on an individual creator but also on the level of communities they form, are part of and interact in, strikes me as worth thinking more about. The erosion of (open source, maker, collaborative etc) community structures is a whole other level of potential societal damage.

Mita Williams suggests the described erosion is not an effect but an actual aim by tech companies, part of a bait and switch. A re-siloing, an enclosing of commons, where being able to see something in return for online sharing again is the lure. Where the open web may fall by the wayside and become even more niche than it already is.

…these new systems (Google’s Bard, the new Bing, ChatGPT) are designed to bypass creators work on the web entirely as users are presented extracted text with no source. As such, these systems disincentivize creators from sharing works on the internet as they will no longer receive traffic…

Those who are currently wrecking everything that we collectively built on the internet already have the answer waiting for us: web3.

…the decimation of the existing incentive models for internet creators and communities (as flawed as they are) is not a bug: it’s a feature.

Mita Williams

Dries Buytaert, the originator of the Drupal CMS, is pulling the plug on Facebook. Having made the same observations I did, that reducing FB engagement leads to more blogging. A year ago he set out to reclaim his blog as a thinking-out-loud space, and now a year on quits FB.

I’ve seen this in a widening group of people in my network, and I welcome it. Very much so. At the same time though, I realise that mostly we’re returning to the open web. As we were already there for a long time before the silo’s Sirens lured us in, silos started by people who like us knew the open web. For us the open web has always been the default.

Returning to the open web is in that sense not a difficult step to make. Yes, you need to overcome the FOMO induced by the silo’s endless scrolling timeline. But after that withdrawal it is a return to the things still retained in your muscle memory. Dusting off the domain name you never let lapse anyway. Repopulating the feed reader. Finding some old blogging contacts back, and like in the golden era of blogging, triangulate from their blog roll and published feeds to new voices, and subscribe to them. It’s a familiar rhythm that never was truly forgotten. It’s comforting to return, and in some ways privilege rather than a risky break from the mainstream.

It makes me wonder how we can bring others along with us. The people for whom it’s not a return, but striking out into the wilderness outside the walled garden they are familiar with. We say it’s easy to claim your own space, but is it really if you haven’t done it before? And beyond the tech basics of creating that space, what can we do to make the social aspects of that space, the network and communal aspects easier? When was the last time you helped someone get started on the open web? When was the last time I did? Where can we encounter those that want and need help getting started? Outside of education I mean, because people like Greg McVerry have been doing great work there.