This is a very interesting article to read. A small French adtech company Vectaury has been ordered to stop using and delete the personal data of tens of millions of Europeans, as it cannot show proper consent as required under the GDPR. Of interest here is that Vectaury tried to show consent using a branche wide template by IAB. A French judge has ruled this is not enough. This is an early sign that as Doc Searls says GDPR is able to, though at the speed of legal proceedings, put a stake through the heart of ad-tech. Provided enforcement goes forward.

A month after the verdict, Vectaury’s website still proudly claims that they’re GDPR compliant because they use the concept of a ‘consent management provider’. Yet that is exactly what has now been ruled as not enough to show actual consent.

This Twitter thread by NYT’s Robin Berjon about the case is also interesting.

2 reactions on “GDPR Working Towards the Demise of Adtech

  1. I mentioned it here six months ago, that US National Public Radio (NPR) provides a GDPR based choice: get tracked or get text.

    If you don’t agree to their tracking ….

    [We] use cookies, similar tracking and storage technologies, and information about the device you use to access our sites to enhance your viewing, listening and user experience, personalize content, personalize messages from NPR’s sponsors, provide social media features, and analyze NPR’s traffic. This information is shared with social media services, sponsorship, analytics and other third-party service providers.

    …then you have the option to see their content in plain text, which is hosted on a separate subdomain, text.npr.org.

    I find I only access NPR now through plain text. The pages are made from straight forward HTML, no loading of any other files or snippets, and are therefore as fast as can be. A breath to read, no distraction etc.
    NPR’s plain text news page
    NPR plain text article
    Only HTML, here NPR’s news page in full. No frills, so very fast
    The only downside might be that without imagery, self-starting videos, distracting calls to action and ads, you might notice that a lot of news stories are without much informational content. You can’t blame NPR for that, because news itself as a format has worn a bit thin. GDPR and AdTech (not advertising) are at extreme odds. I like the look of AdTech being stripped away, even if it makes the early 1990’s web fashionably Retro.
    I wish more sites would offer the ‘get tracked or get text’ option.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.