Tag Archives: facebook

Suggested Reading: GDPR, Fintech, China and more

Some links I think worth reading today.

Facebook GDPR Changes Unimpressive

It seems, from a preview for journalists, that the GDPR changes that Facebook will be making to its privacy controls, and especially the data controls a user has, are rather unimpressive. I had hoped that with the new option to select ranges of your data for download, you would also be able to delete specific ranges of data. This would be a welcome change as current options are only deleting every single data item by hand, or deleting everything by deleting your account. Under the GDPR I had expected more control over data on FB.

It also seems they still keep the design imbalanced, favouring ‘let us do anything’ as the simplest route for users to click through, and presenting other options very low key, and the account deletion option still not directly accessible in your settings.

They may or may not be deemed to have done enough towards implementing GDPR by the data protection authorities in the EU after May 25th, but that’s of little use to anyone now.

So my intention to delete my FB history still means the full deletion of my account. Which will be effective end of this week, when the 14 day grace period ends.

From Semi Freddo to Full Cold Turkey with FB

I’ve disengaged from Facebook (FB) last October, mostly because I wanted to create more space for paying attention, and for active, not merely responsive, reflection and writing, and realised that the balance between the beneficial and destructive aspects of FB had tilted too much to the destructive side.

My intention was to keep my FB account, as it serves as a primary channel to some professional contacts and groups. Also FB Messenger is the primary channel for some. However I wanted to get rid of my FB history, all the likes, birthday wishes etc. Deleting material is possible but the implementation of it is completely impractical: every element needs to be deleted separately. Every like needs to be unliked, every comment deleted, every posting on your own wall or someone else’s wall not just deleted but also the deletion confirmed as well. There’s no bulk deletion option. I tried to use a Chrome plugin that promised to go through the activity log and ‘click’ all those separate delete buttons, but it didn’t work. The result is that deleting your data from Facebook means deleting every single thing you ever wrote or clicked. Which can easily take 30 to 45 mins to just do for a single month worth of likes and comments. Now aggregate that over the number of years you actively used FB (about 5 years in my case, after 7 years of passive usage).

The only viable path to delete your FB data therefore is currently to delete the account entirely. I wonder if it will be different after May, when the GDPR is fully enforced.

Not that deletion of your account is easy either. You don’t have full control over deletion. The link to do so is not available in your settings interface, but only through the help pages, and it is presented as submitting a request. After you confirm deletion, you receive an e-mail that deletion of your data will commence after 14 days. Logging back in in that period stops the clock. I suspect this will no longer be enough when the GDPR enters into force, but it is what it currently is.

Being away from FB for a longer time, with the account deactivated, had the effect that when I did log back in (to attempt to delete more of my FB history), the FB timeline felt very bland. Much like how watching tv was once not to be missed, and then it wasn’t missed at all. This made me realise that saying FB was the primary channel for some contacts which I wouldn’t want to throw away, might actually be a cop-out, the last stand of FOMO. So FB, by making it hard to delete data while keeping the account, made it easy to decide to delete my account altogether.

Once the data has been deleted (which can take up to 90 days according to FB after the 14 day grace period), I might create a new account, with which to pursue the benefits of FB, but avoid the destructive side and with 12 years of Facebook history wiped. Be seeing you!


FB’s mail confirming they’ll delete my account by the end of April.

Algorithms That Work For Me, Not Commodotise Me

Stephanie Booth, a long time blogging connection, has been writing about reducing her Facebook usage and increasing her blogging. She says at one point

As the current “delete Facebook” wave hits, I wonder if there will be any kind of rolling back, at any time, to a less algorithmic way to access information, and people. Algorithms came to help us deal with scale. I’ve long said that the advantage of communication and connection in the digital world is scale. But how much is too much?

I very much still believe there’s no such thing as information overload, and fully agree with Stephanie that the possible scale of networks and connections is one of the key affordances of our digital world. My rss-based filtering, as described in 2005, worked better when dealing with more information, than with less. Our information strategies need to reflect and be part of the underlying complexity of our lives.

Algorithms can help us with that scale, just not the algorithms that FB uses around us. For algorithms to help, like any tool, they need to be ‘smaller’ than us, as I wrote in my networked agency manifesto. We need to be able to control its settings, tinker with it, deploy it and stop it as we see fit. The current application of algorithms, as they usually need lots of data to perform, sort of demands a centralised platform like FB to work. The algorithms that really will be helping us scale will be the ones we can use for our own particular scaling needs. For that the creation, maintenance and usage of algorithms needs to have a much lower threshold than now. I placed it in my ‘agency map‘ because of it.

Going back to a less algorithmic way of dealing with information isn’t an option, nor something to desire I think. But we do need algorithms that really serve us, perform to our information needs. We need less algorithms that purport to aid us in dealing with the daily river of newsy stuff, but really commodotise us at the back-end.

Started Deleting My FB History

As a next step in rethinking my approach to using Facebook, I have started deleting my Facebook history. FB only let’s you delete things by hand, posting by posting, like by like, comment by comment. Which takes about as long or longer than the original time spent posting or liking. So I am using a Chrome plugin to do it for me by pretending to be me, going through all the delete and unlike links. I’m currently deleting 2014 data, to see how well that works. 2014 is the first full year I posted more than just the RSS feed of my blogposts, whereas 2013 and the years before that until October 2006 basically only contain my RSS feed, which only contains public material anyway.

Going Semifreddo Turkey on FB

It’s never been a secret that Facebook is a data hungry monster, and I have always acted in that knowledge. There are reasons why FB is valuable as a tool for me, there are a range of others why FB is all wrong. Feeling increasingly uncomfortable, it is time to create a path for myself away from it. I am not leaving, at least not completely for reasons following towards the end of this post. I did however deactivate my account last night. This means my data is still available within FB but invisible, and logging in will reactivate it all.

In short, I am not going cold turkey on FB, but merely semifreddo, half cold.
I expect that removing myself from FB for now creates the space for me to figure out what to do and not do with FB.

My FB history
I joined FB in the first week of October 2006, shortly after it became available for non-US non-academic e-mail accounts in September. Until the winter of 2013 I posted virtually nothing, except automatic links to my blogposts. Only from November 2013, nudged by Gerrit Eicker, I started interacting with FB more, and from early 2014 the number of postings slowly grew. It turned into an addictive habit, that you really want to quit but don’t really seem to be able to. A tool I use to track my own software and web-usage has been brutally direct in showing me how much of a time sink FB became. I removed the FB app from my phone at some point in the last year, mostly to cut away the noise and disconnect from the here and now that doing a quick FB check during ‘empty’ moments creates.

The constructive effects of FB
FB has been both helpful, as well as damaging on a personal level. In the positive sense,

  • it allows me to stay in touch with a wide variety of people that I otherwise wouldn’t be in touch with. Because they are distant in terms of geography, because the context we once shared is a long time ago, the current overlap in context is small, or any combination thereof.
  • It makes keeping a sense of what’s going on in their lives pretty effortless, and even if actual interaction may be low, it serves as a low threshold channel to emphatise.
  • It allowed me to share things in a much less public place than my blog when in 2015 and 2016 personal events were dominant, without the need to reach out directly to anyone. This allowed others to respond as they see fit.
  • In some instances FB is the only way I can easily connect to people and groups I am professionally connected with, such as for instance colleagues in Central Asia, or the Serbian open data community.

There’s also a destructive side to FB
FB has had a huge impact over time on my regular information strategies. This was of course helped along by the demise of many other tools and platforms such as Google Reader, Dopplr, and the erosion of what makes the web work, such as Twitter doing away with RSS. For these tools lost behind the event horizon of the black hole that FB and other walled gardens are, me and many of my network used FB as a replacement. For instance, Dopplr was a good way to inform the traveling part of my professional network of upcoming trips and therefore potential opportunities to meet, should some of our travel coincide. Posting a travel update on FB has replaced it, albeit with loss of visibility and functional value. The large majority of RSS feeds I followed have dried up. The disappearance of RSS from many platforms which allowed me to aggregate information about my network myself, meant I had to go to a place where that aggregation was done for me, and FB is such a place with the most people in it. Again at a significant loss of functional value (influence, filtering, tagging, making on the fly cross-sections etc.)

Over time it became clear to me that the endless FB timeline has de facto replaced my carefully calibrated rss-based information diet. What were my intentional and purposeful acts of keeping in touch, learning and informing myself, got replaced by a steady stream of distraction and procrastination. Starting from a question, and then seeking out what might be relevant mostly disappeared, at best responsive but often passive consumption replacing it. There’s a distracting quality to FB as a gateway to material even when interacting with the same content: I follow some thinkers/authors in my FB network, but end up engaging with whatever they posted today, rather then diving deeply into their actual work available on their own sites. It’s almost as if I have to remind myself that doing online deskresearch or literature review isn’t checking out the FB timelines of the people in that field.

The nefarious asymmetry of FB
To large swathes of the global population FB serves as a facsimile of the internet, hiding the potent agency-inducing qualities the internet actually has, and merely presenting the passive and consumer side of the net. As long as you keep scrolling down your timeline you’re not taking action (even if changing your avatar to show sympathy with one plight or another gives you that feeling).
Although I’ve succeeded in preserving a certain variety in my FB network, so that regularly I get presented with viewpoints or articles which clash with my sense of what is common (not: common sense), FB has been busily building my own bubble around me. This is readily apparent whenever I venture into other places, darker places, following links on the profiles of friends of friends of friends further and further outside my ‘regular’ network. The resulting suggested articles and ads that fill my timeline for days afterwards are a shocking view on what others apparently get presented as their day to day diet.

At issue here is the enormous asymmetry. It is infinitely easier to automatically feed me dross, aim to manipulate my choices in a myriad of ways, then it is for me to purposefully individually and manually resist that (if at all psychologically possible). FB, or actually anyone paying them, can without effort suggest 100s of articles and ads, an individual will get fed up manually hitting ‘show me less of this’ after less than a dozen times. A second layer of asymmetry is that none of the pattern matching or categorising you and I are subject to are in any meaningful way available to us ourselves. This isn’t about the personal data we consciously share (e.g. dates of birth, phone numbers, postings), but about our actual behaviour on the platform, the things I and my connections hit like for, the links we click, the time we spend engaged with those links, the comments we typed in and ultimately decided not to post, the frequency with which we yet again open up the timeline to see if we get a little bit of endorphins from being ‘liked’, our responses to the A/B testing done on us unawares ,etc. etc.

On top of all that, similar to the tobacco industry, FB really likes to keep you hooked. Over the years I’ve deleted accounts from dozens if not hundreds of services. Some will say “we’re really sorry to see you go”, or ask you to reconsider, or make you type a confirmation manually (“DELETE”). FB however appeals to your emotions like no other, saying ‘oh but this or that person will miss you so much!’ and force you to provide a reason to leave, and even then ask for another confirmation after all that. That’s just for de-activating the account, leaving everything still there. Re-activating merely requires logging in, yet another designed asymmetry. I wonder what they will do when I actually would to delete the account.


Aldo will miss me, Jeroen will miss me, Baden will miss me, all 660 of my FB friends will miss me,……please stay! Yes, I’m sure.

So, what to do?

  • FB has to be removed as a time sink and obstacle to purposeful interaction.
  • In terms of information intake it means going through my network list (I downloaded my FB data), and find other ways to keep track.
  • In terms of sharing, my blog (which is fully public, so very different questions apply concerning what to post or not there) will need to have prevalence, likely augmented with some other tools. I can see running my own Diaspora-pod (or another distributed FB simile), and inviting selected groups into specific instances. This replaces the single humongous space that is used for all group interaction in FB, with more group and community specific ‘town squares’. Having the right spaces for interaction is an important aspect in community health, and FB is not designed like that.
  • In terms of interacting it means looking at my network list and more frequently purposefully reach out. Yes, that’s more time consuming, but more rewarding as well. Since my friend Peter left FB, the frequency of being in touch has risen I feel, and the quality and awareness of it has definitely increased. Although it won’t scale to all other connections.
  • Ensuring using FB more deliberately is another element. There are those I’m only connected with there. There are those I’m only professionally connected with there. So for them I will likely retain my account. For some Messenger is the only tool we share, and that too requires keeping the FB account. But like going to the pub, visiting FB will need to be a planned and time-boxed thing, and no longer the ‘filler’ of small periods of time. This is the ‘quitting smoking’ part of FB, all the ‘quick ciggies’ during the day. Any return to FB will be like a none-smoker entering a venue where smoking is allowed.
  • For that more purposeful and limited interaction, my entire FB history is of no importance, so deleting that is a logical step.

Original social media needs still unmet

My friend Peter Rukavina blogged how he will no longer push his blogpostings to Facebook and Twitter. The key reason is that he no longer wants to feed the commercial data-addicts that they are, and really wants to be in control of his own online representation: his website is where we can find him in the various facets he likes to share with us.

Climbing the Wall
Attempting to scale the walls of the gardens like FB that we lock ourselves into

This is something I often think about, without coming to a real conclusion or course of action. Yes, I share Peters sentiments concerning Facebook and Twitter, and how everything we do there just feeds their marketing engines. And yes, in the past two years I purposefully have taken various steps to increase my own control over my data, as well as build new and stronger privacy safeguards. Yet, my FB usage has not yet been impacted by that, in fact, I know I use it more intensively than a few years ago.

Peter uses his blog different from me, in that he posts much more about all the various facets of himself in the same spot. In fact that is what makes his blog so worthwile to follow, the mixture of technology how-to’s, and philosphical musings very much integrated with the daily routines of getting coffee, or helping out a local retailer, or buying a window ventilator. It makes the technology applicable, and turns his daily routines into a testing ground for them. I love that, and the authentic and real impact that creates where he lives. I find that with my blog I’ve always more or less only published things of profession related interests, which because I don’t talk about clients or my own personal life per se, always remain abstract thinking-out-loud pieces, that likely provide little direct applicability. I use Twitter to broadcast what I write. In contrast I use FB to also post the smaller things, more personal things etc. If you follow me on Facebook you get a more complete picture of my everyday activities, and random samplings of what I read, like and care about beyond my work.

To me FB, while certainly exploiting my data, is a ‘safer’ space for that (or at least succeeds in pretending to be), to the extent it allows me to limit the visibility of my postings. The ability to determine who can see my FB postings (friends, friends of friends, public) is something I intensively use (although I don’t have my FB contacts grouped into different layers, as I could do). Now I could post tumblerlike on my own blog, but would not be able to limit visibility of that material (other than by the virtue of no-one bothering to visit my site). That my own blog content is often abstract is partly because it is all publicly available. To share other things I do, I would want to be able to determine its initial social distribution.

That is I think the thing I like to solve: can I shape my publications / sharings in much the same way I shape my feedreading habits: in circles of increasing social distance. This is the original need I have for social media, and which I have had for a very long time, basically since when social media were still just blogs and wikis. Already in 2006 (building on postings about my information strategies in 2005) I did a session on putting the social in social media front and center, together with Boris Mann at Brussels Barcamp on this topic, where I listed the following needs, all centered around the need to let social distance and quality of relationships play a role in publishing and sharing material:

  • tools that put people at the center (make social software even more social)
  • tools that let me do social network analysis and navigate based on that (as I already called for at GOR 2006)
  • tools that use the principles of community building as principles of tool design (an idea I had writing my contribution to BlogTalk Reloaded)
  • tools that look at relationships in terms of social distance (far, close, layers in between) and not in terms of communication channels (broadcasting, 1 to 1, and many to many)
  • tools that allow me to shield or disclose information based on the depth of a relationship, relative to the current content
  • tools that let me flow easily from one to another, because the tools are the channels of communication. Human relationships don’t stick to channels, they flow through multiple ones simultaneously and they change channels over time.

All of these are as yet unsolved in a distributed way, with the only option currently being getting myself locked into some walled garden and running up the cost of moving outside those walls with every single thing I post there. Despite the promise of the distributed net, we still end up in centralized silo’s, until the day that our social needs are finally met in distributed ways in our social media tools.