Slate saw their traffic from Facebook drop by 87% in a year after changes in how FB prioritises news and personal messages in your timeline. Talking Points Memo reflects on it and doing so formulates a few things I find of interest.

TPM writes:
Facebook is a highly unreliable company. We’ve seen this pattern repeat itself a number of times over the course of company’s history: its scale allows it to create whole industries around it depending on its latest plan or product or gambit. But again and again, with little warning it abandons and destroys those businesses.” …”Google operates very, very differently.”..”Yet TPM gets a mid-low 5-figure check from Google every month for the ads we run on TPM through their advertising services. We get nothing from Facebook.”..”Despite being one of the largest and most profitable companies in the world Facebook still has a lot of the personality of a college student run operation, with short attention spans, erratic course corrections and an almost total indifference to the externalities of its behavior.

This first point I think is very much about networks and ecosystems, do you see others as part of your ecosystem or merely as a temporary leg-up until you can ditch them or dump externalities on.

The second point TPM makes is about visitors versus ‘true audience’.
“we are also seeing a shift from a digital media age of scale to one based on audience. As with most things in life, bigger is, all things being equal, better. But the size of a publication has no necessary connection to its profitability or viability.” It’s a path to get to a monopoly that works for tech (like FB) but not for media, the author Josh Marshall says. “…the audience era is vastly better for us than the scale era”

Audience, or ‘true audience’ as TPM has it, are the people who have a long time connection to you, who return regularly to read articles. The ones you’re building a connection with, for which TPM, or any newsy site, is an important node in their network. Scaling there isn’t about the numbers, although numbers still help, but the quality of those numbers and the quality of what flows through the connections between you and readers. The invisible hand of networks more than trying to get ever more eye-balls.

Scale thinking would make blogging like I do useless, network thinking makes it valuable, even if there are just 3 readers, myself included. It’s ‘small b’ blogging as Tom Critchlow wrote a few months ago. “Small b blogging is learning to write and think with the network“. Or as I usually describe it: thinking out loud, and having distributed conversations around it. Big B blogging, Tom writes, in contrast “is written for large audiences. Too much content on the web is designed for scale” and pageviews, where individual bloggers seem to mimick mass media companies. Because that is the only example they encounter.

Back in April I wrote how my blogging had changed since I reduced my Facebook activity last fall. I needed to create more space again to think and write, and FB was eroding my capacity to do so. Since my break with FB I wrote more than since a long time, and the average weekly activity was higher than ever in the past 16 years. In april I wondered how that would keep up in the second quarter of this year so here are the numbers of the first half of 2018.

First, the number of postings was 203 this first half of 2018, or an average of 7 to 8 per week. Both as total number and as weekly average this is more than I have ever blogged since 2002 on even a yearly basis. (see the graphs in my previous posting Back to the Blog, the Numbers).

Mid April I added a stream of micro-postings to this blog, and that helps explain part of the large jump in number of postings in the first graph below. What microblogging helps do however is get the small bits, references and random thoughts out of my head, leaving more space to write posts with more content. I’ve written 84 ‘proper’ blog posts the last 6 months, of which 50 since adding the microblog mid April, so it has pushed up all my writing.


Blogposts 2018 per month. It shows July as week 26 ends July 1st, which had 2 postings


Blogposts 2018 per week, the micro blog started week 15

Let’s look at how that compares to previous months and years.


Number of posts per month since 2016. Leaving FB in October 2017 started a strong uptick.

I feel I have found back a writing rhythm. So tracking the number of postings moving forward is likely mostly of interest in terms of ‘proper’ postings and the topics covered, and less to see if I blog at all. My steps away from FB have paid off, and reconfiguring my information strategies for more quality is the next phase.

How many friends have you made on Facebook? asks William Hertling in his near future SF novel Kill Process. And answers ‘none’, in contrast to forums, blog conversations etc. Seems a pertinent observation.

Some links I thought worth reading the past few days

Some links I thought worth reading the past few days

The second founder, Jan Koum, of WhatsApp has left Facebook, apparently over differences in dealing with encryption and the sharing of data of WhatsApp. The other founder, Brian Acton, had already left Facebook last September, over similar issues. He donated $50 million to the non-profit Signal Foundation earlier this year, and stated he wanted to work on transparent, open-source development and uncompromising data protection. (Koum on the other hand said he was going to spend time on collecting Porsches….) Previously the European Union fined Facebook 110 million Euro for lying about matching up data of Whatsapp with Facebook profiles when Facebook acquired Whatsapp in 2014. Facebook at the time said it couldn’t match Whatsapp and Facebook accounts automatically, then 2 years later did precisely that, while the technology for it already existed in 2014 of which Facebook was aware. Facbeook says “errors made in its 2014 filings were not intentional” Another “we’re sorry, honestly” moment for Facebook in a 15 year long apology tour since even before its inception.

I have WhatsApp on my phone but never use it to initiate contact. Some in my network however don’t use any alternatives.

The gold standard for messaging apps is Signal by Open Whisper Systems. Other applications such as Whatsapp, FB Messenger or Skype have actually incorporated Signal’s encryption technology (it’s open after all), but in un-testable ways (they’re not open after all). Signal is available on your phone and as desktop app (paired with your phone). It does require you to disclose a phone number, which is a drawback. I prefer using Signal, but the uptake of Signal is slow in western countries.

Other possible apps using end-to-end encryption are:
Threema, a Switzerland based application, I also use but not with many contacts. Trust levels in the application are partly based on exchanging keys when meeting face to face, adding a non-tech layer. It also claims to not store metadata (anonymous use possible, no phone necessary, not logging who communicates with whom, contact lists and groups locally on your device etc). Yet, the app itself isn’t open for inspection.

Telegram (originating in Russia, but now banned for not handing over encryption keys to Russian authorities, and now also banned in Iran, where it has 40 million users, 25% of its global user population.) I don’t use Telegram, and don’t know many in my network who do.

Interestingly the rise in using encrypted messaging is very high in countries high on the corruption perception index. It also shows how slowly Signal is growing in other countries.

VPN tools will allow you to circumvent blocking of an app, by pretending to be in a different country. However VPN, which is a standard application in all businesses allowing remote access to employees, itself is banned in various countries (or only allowed from ‘approved’ VPN suppliers, basically meaning bans of a messaging app will still be enforced).

Want to message me? Use Signal. Use Threema if you don’t want to disclose a phone number.