With stores around the world either being closed or lacking customers because of lock-downs, putting more effort on digital ordering and home delivery or store pick-up. A bookstore in our city started same day home delivery of any book they have in the store, next to their regular central online ordering process.

Boris Mann shows a great example of stores you maybe don’t normally see online. They went around the shop taking pictures of the shelves and sharing those online so customers can find the items they need. What will remain of such steps once we leave our houses again? Revert to the previous mode, or the start of evolving towards more mature digital means? First data on Dutch online retails suggests that many households who previously only bought online 1 or 2 times per year (holiday packages usually), are now doing so much more. It is likely that many of them will not revert fully back.

Clicking through product categories

Photos of shelves, make your choice

One reaction on “Improvising Digital Transformation

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  • Victor Venema

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