Our local gas station has a charity support system instead of a loyalty points system. Early last week I mentioned it to Patrick when we met in London, in a conversation about the various channels charities have to reach people. He asked me for pictures of the system, and today I needed to get some gas for the car, so I took some.

Next to the cash register there’s a large ‘score board’ that cycles through screens showing charities with the biggest donations, or showing different categories of charities and the accumulated donations this year.

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The ‘scoreboard’ of “Tank & Schenk”, which rhymes and means ‘fill up and donate’. The screen here is showing donations to national charities. At the bottom is the total donated, some 33.000 Euro

When you pay, there’s a tablet on the counter where you get the option to choose any local club/charity or national charity to donate your points to. The local list contains all the clubs and associations in the village and city (like the football club, or the carnival club etc), and all museums, music venues and marching bands in the city and region, as well as local charities such as foodbanks, homeless shelters etc.

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My 40 points mentioned at the top can be donated to various categories. Local music, local sports clubs, local cultural institutions, local charities, and underneath (smaller) national charities

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Opening the list of local cultural groups and institutions

When you select a charity you get a thank you screen that also shows you how much that specific charity already received this year.

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This time I selected the museum in the birth home of Piet Mondriaan, which brought the total donation to 78,41 Euro

One thought on “Charity by the Litre

  1. HI Ton,

    Wonderful as ever. Thank you so much for such a detailed explanation. It is a fabulous idea and you’ve also told a neat story about it. Thanks again.

    Patrick (yes, the one in the story)

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