Our local gas station has a charity support system instead of a loyalty points system. Early last week I mentioned it to Patrick when we met in London, in a conversation about the various channels charities have to reach people. He asked me for pictures of the system, and today I needed to get some gas for the car, so I took some.
Next to the cash register there’s a large ‘score board’ that cycles through screens showing charities with the biggest donations, or showing different categories of charities and the accumulated donations this year.
When you pay, there’s a tablet on the counter where you get the option to choose any local club/charity or national charity to donate your points to. The local list contains all the clubs and associations in the village and city (like the football club, or the carnival club etc), and all museums, music venues and marching bands in the city and region, as well as local charities such as foodbanks, homeless shelters etc.
When you select a charity you get a thank you screen that also shows you how much that specific charity already received this year.