Thirteen years ago today I blogged about Google launching Open Social, an API that would allow developers to tap into multiple social networks at once. It was supposed to be an answer to Facebook (who then had opened up their
platform silo for developers to build small applications (since removed as an option). The NYT called it Google ‘ganging up’ on Facebook, the ‘new kid on the block’ (FB became globally available to all in the fall of 2006).
Seeing that 2007 posting in my ‘on this blog today in…’ widget I was curious to see whatever happened to Open Social. After the launch in 2007, I don’t remember hearing much about it anymore.
Following the link to Google’s own page on Open Social now gets a 404 error message (which isn’t different from 2007 when I blogged it, because news leaked before the launch, so that page wasn’t active yet. In between today and today in 2007 it has been a working link for some years though as the Internet Archive can attest) Wikipedia has the story of the years in between in more detail. The Open Social standard saw it latest release in August 2013, and then development stopped.
By the end of 2014 it was all transferred to the W3C’s Social Activity, the Social Web Working Group, and the Social Interest Group. All those three are defunct now too (the interest group closed in 2016, the working group and activity early 2018).
Yet, the still remaining W3C Working Group page has a photo with a number of familiar faces: core members of the IndieWeb community. And the Working Group delivered in their 2014-2018 period of activity the W3C standard recommendations for all the major building blocks of the IndieWeb (Webmentions, Micropub, Microsub, Activitypub, IndieAuth). The W3C activity wound down and reduced to a single W3C IRC channel #social that sees little activity. The log files of #social are hosted on indieweb.org.
So here we are, thirteen years down the road. It’s not Google but IndieWeb-enabled websites like mine ‘ganging up on Facebook’ instead. 😉