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(via Helge Fahrnberger)

A player of the EA Games product “Tiger Woods PGA Tour”, calling himself Levinator 25, finds a bug in the game. Tiger Woods can be made to walk and play on water:

More than 680.000 people see this report on a bug in the game.

EA Games responds with a video of their own, that gets viewed 2.4 million times. Talking about tracking the way people talk about you, and giving the company a human voice. Marketing and PR departments can add this one to their ‘good practices’ collection.

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