While reading an article in the Washington Post this morning, at first I ignored the boxes to the right that provided additional sources. But then my eyes fell upon the familiar green Technorati logo.
Turns out, the Washington Post links to the weblogs that refer to their articles by incorporating Technorati data. Cool.
[UPDATE] Ah, and it works too. Because I wrote this entry, I showed up on the Washington Post’s website. How long before we see spam blogs trying to exploit this? Ads in the Washington Post for pills etc.