When the GDPR comes to an internet connected fridge near you….
I think I have heard versions of the ‚smart fridge’ ever since I first went online 25 years ago, even before the web. Alex presented it as a typical ‚males who never use a kitchen dreaming up a use case for what they imagine (mostly) females do in there’ situation.
The current incarnation of the smart fridge is I think one with an iPad glued to the front of it. Or the one that has a proper place for everything so it can determine if you’re running out of milk. (A much better use for that is automatic charging for minibars in hotels, as I encountered in Stockholm, where indeed everything does have its place.)
“It’s not about the fridge!” Unless its power got cut, it needs servicing, is about to break or explode, there’s nothing you need to hear from your fridge. It is about our behavior and the groceries we buy. The state of the food in your fridge is of course important, so Alex showed an app she prototyped, Pntry, as alternative that keeps track of when you last bought something. If you last bought milk 200 days ago and it is still sitting in the fridge, better have it removed by a biohazard crew, and not use it anymore. If it was a spice you bought 200 days ago, that’s fine.
In his talk later in the day, on a similar note, Matt Webb, discussed the ‚smart’ washing machine they hacked from a regular Zanussi. „We put it on the matrix, it still thinks it is a normal washing machine.” They added a button you press when you are about to run out of detergent etc. It only puts it on your normal shopping list, as it is at the washing machine you notice if you’re about to run out of detergent. Again it isn’t about the machine but your surrounding flow of behavior.
Unsurprisingly at Re:Publica, Germany’s largest annual gathering of internet techies, the smart fridge reared its ugly head this morning. This one was dreamt up to tweet its power usage to compare it with others of similar type. Not that tweeting that info is a good way to gather data, nor is adding more power consumption to measure the same.
On that note, can we now say goodbye to the smart fridge (and the washing machine), and not let it reincarnate yet again and again in the internet of things? Can we make this the Alex’ Law: whoever mentions the smart fridge as a viable use case first loses any argument about internet, of things or otherwise. Only to be met with “It’s not about the fridge!”