Before Techfestival‘s speakers and event partners’ dinner Thursday, Marie Louise Gørvild, Techfestival’s Director, and Thomas Madsen-Mygdal, its initiator, said a few words. Thomas cited the Copenhagen Letter from 2017 singling out how our tech needs to be embedded in the context of our democratic structures, and how innovation can’t be a substitute for our sense of progress and impact. The Copenhagen Letter, and the entire Techfestival emphasise humanity as not only the source and context for technology and its use, but its ultimate yardstick for the constructive use and impact of technology. This may sound obvious, it certainly does to me, but in practice it needs to be repeated to ensure it is used as such a yardstick from the very first design stage of any new technology.
Technology is always about humans to me. Technology is an extension of our bodies, an extension of reach and an extension of human agency. A soup spoon is an extension of our hand so we don’t burn our hand when we stir the soup. A particle accelerator is an extension of our ears and eyes to better understand the particles and atoms we’re made of. With technology we extend our reach across the globe by instantaneously communicating, extend it into the air, into the deep sea, towards the atom level, and into interstellar space. Tech is there to deepen and augment our humanity. In my daily routines it’s how I approach technology too, both in personal matters such as blogging, and in client projects, and apparently such an approach stands out. It’s what recently Kicks Condor remarked upon and Neil Mather pointed to in conversations about our blogging practices, what Heinz Wittenbrink referenced when he said “they talk about their own lives when they talk about these things” about our unconference, and what clients say about my change management work around open data.
Techfestival in Copenhagen takes humanity as the starting point for tech, and as litmus test for the usefulness and ethicality of tech. It therefore is somewhat grating to come across people talking about how to create a community for their tech to help it scale. Hearing that last week in Copenhagen a few times felt very much out of tune. Worse, I think It is an insulting way to talk about people you say you want to create value for.
Yes, some newly launched apps / platforms really are new places where communities can form that otherwise wouldn’t, because of geographic spread, shame, taboo or danger to make yourself visible in your local environment, or because you’re exploring things you’re still uncertain about yourself. All (niche) interests, the crazy ones, those who can’t fully express their own personality in their immediate environment benefit from the new spaces for interaction online tools have created. My own personal blog based peer network started like that: I was lonely in my role as a knowledge manager at the start of the ’00s, and online interaction and blogging brought me the global professional peer network I needed, and which wasn’t otherwise possible in the Netherlands at the time.
Otherwise, however, every single one of us already is part of communities. Their sports teams, neighbourhood, extended family, work context, causes, peer networks, alumni clubs, etc etc. Why doesn’t tech usually focus on me using it for my communities as is, and rather present itself as having me join a made up community whose raison d’etre is exploiting our attention for profit? That’s not community building, that’s extraction, instrumentalising your users, while dehumanising them along the way. To me it’s in those communities everyone is already part of where the scaling for technology is to be found. “Scaling does not scale” said Aza Raskin in his Techfestival keynote, and that resonates. I talked about the invisible hand of networks in response to demands for scaling when I talked about technology ‘smaller than us‘ and networked agency at SOTN18, and this probably is me saying the same again in a slightly different way. Scaling is in our human structures. Artists don’t scale, road building doesn’t scale but art and road networks are at scale. Communities don’t scale, they’re fine as they are, but they are the grain of scale, resulting in society which is at scale. Don’t seek to scale your tech, seek to let your tech reinforce societal scaling, our overlapping communities, our cultures. Let your tech be scaffolding for a richer expression of society.
Techfestival fits very much into that, and I hope it is what I brought to the work on the CPH150 pledge: the notion of human (group) agency. and the realisation that tech is not something on its own, but needs to be used in combination with methods and processes, in which you cannot ever ignore societal context. One of those processes is continuous reflection on your tech, right alongside the creation and implementation of your tech, for as long as it endures.
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