big enough – Interdependent Thoughts

Could one redo any useful app, for that matter, that now fills the start-up cemetery?

I was reminded of this as Peter mentioned Dopplr, a useful and beautifully designed service in the years 2007-2010. The Dopplr service died because it was acquired by Nokia and left to rot. Its demise had nothing to do with the use value of the service, but everything with it being a VC funded start-up that exited to a big corporation in an identity crisis which proved unequipped to do something useful with it.

Some years ago I kept track of hundreds of examples of open data re-use in applications, websites and services. These included many that at some point stopped to exist. I had them categorised by the various phases of when they stalled. This because it was not just of interest which examples were brought to market, but also to keep track of the ideas that materialised in the many hackathons, yet never turned into an app or service, Things that stalled during any stage between idea and market. An idea that came up in France but found no traction, might however prove to be the right idea for someone in Lithuania a year later. An app that failed to get to market because it had a one-sided tech oriented team, might have succeeded with another team, meaning the original idea and application still had intrinsic use value.

Similarly Dopplr did not cease to exist because its intrinsic value as a service was lost, but because everything around it was hollowed out. Hollowed out on purpose, as a consequence of its funding model.

I bet many of such now-lost valuable services could lead a healthy live if not tied to the ‘exit-or-bust’ cycle. If they can be big enough in the words of Lee Lefever, if they can be a Zebra, not aiming to become a unicorn.

So, what are the actual impediments to bring a service like Dopplr back. IP? If you would try to replicate it, perhaps yes, or if you use technology that was originally created for the service you’re emulating. But not the ideas, which aren’t protected. In the case of Dopplr it seems there may have been an attempt at resurrection in 2018 (but it looked like a copy, not a redo of the underlying idea).

Of course you would have to rethink such a service-redo for a changed world, with new realities concerning platforms and commonly used hardware. But are there actual barriers preventing you to repeat something or create variations?

Or is it that we silently assume that if a single thing has failed at some point, there’s no point in trying something similar in new circumstances? Or that there can ever only be one of something?

Repetitions and Variations, a beautiful Matisse exhibit we saw in 2012 in the Danish national art gallery in Copenhagen. Image by Ton Zijlstra, license CC BY-NC-SA