The BloggerCon 2003 Weblog informs us of the upcoming blogger conference at Harvard University on October 4th, hosted by Dave Winer and his team.
My partner who is soon starting her masterthesis at the University of Twente, communicational sciences department, had some difficulty introducing ‘blogs’ as a possible part of her thesis to her mentors. “What do we need on-line diaries for?” Well as a place to chronicle ones progress, for instance, which my partner intends to do in her own blog. So I guess she will be contacting Lilia Efimova, who works at the Telematica Institute on the university grounds as well, and of course tell her mentors that “even Harvard is doing it.”
Dave Winer asked for references to educational bloggers, so I pointed towards Sebastian Fiedler and Oliver Wrede and to the new media team at the Donau University Krems who hosted the Blogtalk Conference in Vienna last month.

Beyond Branding is the title of a book due to appear in the fall of this year.
In it, a group of very interesting people describe their vision of how branding can move beyond its current limitations. In the words of one of them, John Moore, it’s about putting humanity (back?) in marketing.

I’ve had the pleasure and privilege to join them for a day of inspiring conversations last January, and it is extremely refreshing to hear marketers speak about trust, authenticity, self knowledge, and transparancy and be completely sincere about it.
Outlines of the chapters and profiles of the authors are available as well. And there is a standing invitation for comment and feedback.


Microdoc News model of a blogalogue
Microdoc News: Social Network that Builds a Blogologue describes how innovative stories spread through the blogosphere. They can go largely unnoticed, only quoted by several ‘early adopters’, until a ‘connector’ (in this piece mainly A-listers) picks it up, and it spreads like wildfire. Basically what the piece is describing is the role of the tipping point.
This piece is a follow-up on an earlier article called Dynamics of a Blogosphere Story, and it looks like there is more to come:
Microdoc News is now collecting data of another twenty to thirty blogologues. We are collecting names of successful innovators, connectors, hubs and participants who act as voters or who take other parts. We are testing our concepts and identify other details as to how these blogologues work. Any help we can get from other bloggers is welcomed.
Now it is interesting to see how viral approaches to the networked structure of the blogosphere yield interesting perspective, but as I’ve stated earlier, it all is only descriptive. That is fine for searchingout structures, but how will we put it to use. Predictive use of these insights, now that would be really worthwile.

Can we do something like that ourselves, or do we have to wait until the spammers and on-line marketing people figure it out and bury us under yet another wave of bandwith guzzling sewage?