Originally you mean? It was similar to how I ended up with Gmail originally: reduction of lots of friction, and cross device seamless availability. The difference with now is that what Gmail offered me in 2004 and Evernote in 2010 have become much more common affordances and modular. Allowing me to rebuild the specific functionality that works for me in different ways. So where four years ago I wasn’t able to readily come up with well working alternatives for both my likes and dislikes w.r.t. Evernote, I can now address most of the bullet points I listed then. I’m now confident that I will have left Evernote (meaning I will have processed my notes archive there, as I am no longer adding anything to it since almost 3 months) by the time my subscription comes up for renewal.