Kicks Condor dives deeply into my info-strategy postings and impressively read them all as the whole they form (with my post on feed reading by social distance as starting point). It’s a rather generous gift of engagement and attention. Lots of different things to respond to, neurons firing, and tangents to explore. Some elements with a first reaction.

Knowing people is tricky. You can know someone really well at work for a decade, then you visit their home and realize how little you really know them.

Indeed, when I think of ‘knowing someone’ in the context of information strategies, I always do so as ‘knowing someone within a specific context’. Sort of what Jimmy Wales said about Wikipedia editors a long time ago: “I don’t need to know who you are“, (i.e. full name and identity, full background), but I do need to know who you are on Wikipedia (ihe pattern of edits, consistency in behaviour, style of interaction). As Wikipedia, which is much less a crowdsourced thing than an editorial community, is the context that counts for him. Time is another factor that I feel is important, it is hard to maintain a false or limited persona consistently over a long time. So blogs that go back years are likely to show a pretty good picture of someone, even if the author aims to stick to a narrow band of interests. My own blog is a case in point of that. (I once landed a project where at first the client was hesitant, doubting whether what I said was really me or just what they wanted to hear. After a few meetings everything was suddenly in order. “I’ve read your blog archives over the weekend and now know you’ll bring the right attitude to our issue”) When couch surfing was a novel thing, I made having been blogging for at least a year or two a precondition to use our couch.

I wonder if ‘knowing someone’ drives ‘social distance’—or if ‘desire to know someone’ defines ‘social distance’. […] So I think it’s instinctual. If you feel a closeness, it’s there. It’s more about cultivating that closeness.

This sounds right to me. It’s my perceived social distance or closeness, so it’s my singular perspective, a one way estimate. It’s not an estimation nor measure of relationship, more one of felt kinship from one side, indeed intuitive as you say. Instinct and intuition, hopefully fed with a diet of ok info, is our internal black box algorithm. Cultivating closeness seems a worthwhile aim, especially when the internet allows you to do so with others than those that just happened to be in the same geographic spot you were born into. Escaping the village you grew up in to the big city is the age old way for both discovery and actively choosing who you want to get closer to. Blogs are my online city, or rather my self-selected personal global village.

I’m not sure what to think about this. “Neutral isn’t useful.” What about Wikipedia? What about neighborhood events? These all feel like they can help—act as discovery points even.

Is the problem that ‘news’ doesn’t have an apparent aim? Like an algorithm’s workings can be inscrutable, perhaps the motives of a ‘neutral’ source are in question? There is the thought that nothing is neutral. I don’t know what to think or believe on this topic. I tend to think that there is an axis where neutral is good and another axis where neutral is immoral.

Responding to this is a multi-headed beast, as there’s a range of layers and angles involved. Again a lot of this is context. Let me try and unpick a few things.

First, it goes back to the point before it, that filters in a network (yours, mine) that overlap create feedback loops that lift patterns above the noise. News, as pretending to be neutral reporting of things happening, breaks that. Because there won’t be any potential overlap between me and the news channel as filters, no feedback loops. And because it purports to lift something from the background noise as signal without an inkling as to why or because of what it does so. Filtering needs signifying of stories. Why are you sharing this with me? Your perception of something’s significance is my potential signal.

There is a distinction between news (breaking: something happened!) and (investigative) journalism (let’s explore why this is, or how this came to be). Journalism is much closer to storytelling. Your blogging is close to storytelling. Stories are vehicles of human meaning and signification. I do follow journalists. (Journalism to survive likely needs to let go of ‘news’. News is a format, one that no longer serves journalism.)

Second, neutral can be useful, but I wrote neutral isn’t useful in a filter, because it either carries no signifcation, or worse that has been purposefully hidden or left out. Wikipedia isn’t neutral, not by a long-shot, and it is extensively curated, the traces of which are all on deliberate display around the eventually neutrally worded content. Factual and neutral are often taken as the same, but they’re different, and I think I prefer factual. Yet we must recognise that a lot of things we call facts are temporary placeholders (the scientific method is more about holding questions than definitive answers), socially constructed agreements, settled upon meaning, and often laden with assumptions and bias. (E.g. I learned in Dutch primary school that Belgium seceded from the Netherlands in 1839, Flemish friends learned Belgium did so in 1830. It took the Netherlands 9 years to reconcile themselves with what happened in 1830, yet that 1839 date was still taught in school as a singular fact 150 years later.)
There is a lot to say for aiming to word things neutrally. And then word the felt emotions and carried meanings with it. Loading wording of things themselves with emotions and dog whistles is the main trait of populistic debate methods. Allowing every response to such emotion to be parried with ‘I did not say that‘ and finger pointing at the emotions triggered within the responder (‘you’re unhinged!‘)

Finally, I think a very on-point remark is hidden in footnote one:

It is very focused on just being a human who is attempting to communicate with other humans—that’s it really.

Thank you for this wording. That’s it. I’ve never worded it this way for myself, but it is very to the point. Our tools are but extensions of ourselves, unless we let them get out of control, let them outgrow us. My views on technology as well as methods is that we must keep it close to humanity, keep driving humanity into it, not abstract it so we become its object, instead of being its purpose. As the complexity in our world is rooted in our humanity as well, I see keeping our tech human as the way to deal with complexity.

3 reactions on “Deep Diving the Infostrat

  1. Cool quote—your next sentence is interesting:

    Time is another factor that I feel is important, it is hard to maintain a
    false or limited persona consistently over a long time. So blogs that go back
    years are likely to show a pretty good picture of someone, even if the author
    aims to stick to a narrow band of interests.

    This is true. I have some experience with this—personas are kind of a ticking
    time bomb. I also think they are going to be pretty important going forward.

    Jennifer Hill:
    And you’re probably all sitting there and you’re like, “This girl wants me
    to delete Facebook, Instagram, Twitter… I got a following! I got a brand!”
    No, that’s not what I’m saying. You have two selves. You have a career self,
    who—I’m pretty sure all of us have to use Facebook, Instagram and Twitter
    for work or Medium or whatever other platform in the world you want to
    use—and then you have your personal self that knows the things that they’re
    doing. And what I’m speaking to right know is your personal self. You know,
    I understand you gotta make money, gotta make that dime…

    Then during a bit of Q&A at the end, she makes the comment:

    Jennifer Hill:
    With the idea of websites comes the idea of allowing people to have multiple
    identities that they can throw on and off like hats.

    I’m not making a definitive good/bad comment or recommendation, just tying
    together these thoughts with those you’ve made about ‘knowing people’. I think
    social media sets up the idea that you’re seeing a real portrait of the
    person—when it’s just a representation. (This makes we wonder if a social
    media ‘infostrat’ is more difficult than an RSS one, for instance.) Blogs and
    wikis are an obvious representation—they demand an infostrat.[1]

    Instinct and intuition, hopefully fed with a diet of ok info, is our internal
    black box algorithm.

    Cool, this is sick. Don’t want to code that internal algorithm too tightly.

    News, as pretending to be neutral reporting of things happening, breaks that.
    Because there wont be any potential overlap between me and the news channel as
    filters, no feedback loops. And because it purports to lift something from the
    background noise as signal without an inkling as to why or because of what it
    does so. Filtering needs signifying of stories. Why are you sharing this with
    me? Your perception of somethings significance is my potential signal.

    Ok, ok—I think I see what you’re saying. The specific kind of neutrality
    you’re talking about is a neutrality of relationship. To me, this might not be
    expressing ‘neutrality’—events no longer exist because they happened in the
    past. I think I am just trying to understand your low valuation of ‘news’.

    There is a distinction between news (breaking: something happened!) and
    (investigative) journalism (lets explore why this is, or how this came to be).
    Journalism is much closer to storytelling. Your blogging is close to
    storytelling. Stories are vehicles of human meaning and signification. I do
    follow journalists.

    After a certain event in my life (itself newsworthy,) I
    began searching online for others who had suffered catastrophes.
    I often found quotes from survivors in headline news articles which
    resonated with me. I messaged many people; heard back from one. My discovery
    of her has been monumental for me—and I still often revisit the original news
    articles.
    You could simply say that these ‘news’ articles contain journalism—but the
    original articles describing her sudden event feel neutral—factual? Because of their
    urgency, they are raw details and quotes. And they could lead to further
    journalism—they shed the initial light on this woman.
    But addressing your statement: neutral isn’t useful in a filter. I’m not sure
    I agree. If my filter is able to weed out certain search terms—like say I want
    to be notified if my own name ever occurs in the news, or if “Bernie Sanders”
    and “flossing” ever show up together—it seems the filter could potentially
    make the neutral useful. ‘Neutral’ seems to be synonymous with ‘clickbait’ or
    something—which I don’t think of as being ‘neutral’ but as being ‘devoid’.
    I feel like I’m still missing your point—especially when you say: “Factual and
    neutral are often taken as the same, but they’re different, and I think I prefer
    factual.” Can you give me a more concrete example of ‘neutral’ that illustrates
    what you mean? (Also, if I’m harping on about something meaningless, feel free to
    just drop the thread.) I guess I feel like you’re onto something—but I want to
    actually understand it.

    My views on technology as well as methods is that we must keep it close to
    humanity, keep driving humanity into it, not abstract it so we become its
    object, instead of being its purpose.

    Dig this. Thankyou for all the bonus words, Ton!

    I might be hasty here—need to think about how to articulate this better. ↩︎

  2. Before Techfestival‘s speakers and event partners’ dinner Thursday, Marie Louise Gørvild, Techfestival’s Director, and Thomas Madsen-Mygdal, its initiator, said a few words. Thomas cited the Copenhagen Letter from 2017 singling out how our tech needs to be embedded in the context of our democratic structures, and how innovation can’t be a substitute for our sense of progress and impact. The Copenhagen Letter, and the entire Techfestival emphasise humanity as not only the source and context for technology and its use, but its ultimate yardstick for the constructive use and impact of technology. This may sound obvious, it certainly does to me, but in practice it needs to be repeated to ensure it is used as such a yardstick from the very first design stage of any new technology.
    At Techfestival Copenhagen 2019
    Technology is always about humans to me. Technology is an extension of our bodies, an extension of reach and an extension of human agency. A soup spoon is an extension of our hand so we don’t burn our hand when we stir the soup. A particle accelerator is an extension of our ears and eyes to better understand the particles and atoms we’re made of. With technology we extend our reach across the globe by instantaneously communicating, extend it into the air, into the deep sea, towards the atom level, and into interstellar space. Tech is there to deepen and augment our humanity. In my daily routines it’s how I approach technology too, both in personal matters such as blogging, and in client projects, and apparently such an approach stands out. It’s what recently Kicks Condor remarked upon and Neil Mather pointed to in conversations about our blogging practices, what Heinz Wittenbrink referenced when he said “they talk about their own lives when they talk about these things” about our unconference, and what clients say about my change management work around open data.
    Techfestival in Copenhagen takes humanity as the starting point for tech, and as litmus test for the usefulness and ethicality of tech. It therefore is somewhat grating to come across people talking about how to create a community for their tech to help it scale. Hearing that last week in Copenhagen a few times felt very much out of tune. Worse, I think It is an insulting way to talk about people you say you want to create value for.
    Yes, some newly launched apps / platforms really are new places where communities can form that otherwise wouldn’t, because of geographic spread, shame, taboo or danger to make yourself visible in your local environment, or because you’re exploring things you’re still uncertain about yourself. All (niche) interests, the crazy ones, those who can’t fully express their own personality in their immediate environment benefit from the new spaces for interaction online tools have created. My own personal blog based peer network started like that: I was lonely in my role as a knowledge manager at the start of the ’00s, and online interaction and blogging brought me the global professional peer network I needed, and which wasn’t otherwise possible in the Netherlands at the time.
    Techfestival’s central stage in Kødbyen, during an evening key-note
    Otherwise, however, every single one of us already is part of communities. Their sports teams, neighbourhood, extended family, work context, causes, peer networks, alumni clubs, etc etc. Why doesn’t tech usually focus on me using it for my communities as is, and rather present itself as having me join a made up community whose raison d’etre is exploiting our attention for profit? That’s not community building, that’s extraction, instrumentalising your users, while dehumanising them along the way. To me it’s in those communities everyone is already part of where the scaling for technology is to be found. “Scaling does not scale” said Aza Raskin in his Techfestival keynote, and that resonates. I talked about the invisible hand of networks in response to demands for scaling when I talked about technology ‘smaller than us‘ and networked agency at SOTN18, and this probably is me saying the same again in a slightly different way. Scaling is in our human structures. Artists don’t scale, road building doesn’t scale but art and road networks are at scale. Communities don’t scale, they’re fine as they are, but they are the grain of scale, resulting in society which is at scale. Don’t seek to scale your tech, seek to let your tech reinforce societal scaling, our overlapping communities, our cultures. Let your tech be scaffolding for a richer expression of society.
    Techfestival fits very much into that, and I hope it is what I brought to the work on the CPH150 pledge: the notion of human (group) agency. and the realisation that tech is not something on its own, but needs to be used in combination with methods and processes, in which you cannot ever ignore societal context. One of those processes is continuous reflection on your tech, right alongside the creation and implementation of your tech, for as long as it endures.
    Our group of 150 working 24 hours on writing the TechPledge

  3. Fifteen years ago today Elmine Wijnia published a paper “Understanding Weblogs: a Communicative Perspective” (PDF) for the BlogTalk conference based on her master thesis. In it she discusses weblogs as a communications medium and compares their role and potential a.o. with Habermas’ philosophical work on communications (Habermas’ work on this predates the web). I have a ‘on this day in….’ widget in my sidebar, and it showed me I had blogged about it back then.
    From my posting then, I feel much is still the same, and much is still as key as then in bringing online expression and interaction forward.

    In my view Elmine’s work does something very important, which is to firmly place weblogs in communications, and not put the fact that it’s technology-based first.

    Having just organised an IndieWebCamp where technology is very much front and center, while I find we struggle to get broader involvement, this is a very pertinent reminder.

    It describes what we actually do, in stead of which tools we use to do it.

    This is a core element in my thinking about technology in general, unchanged in all these years. It is about what people do and can do. The agency that technology provides.
    She positioned weblogs as a new medium because it combines three information patterns in itself, that previously stood on their own (e.g. in separate digital tools): consultation, registration, and conversation.
    In part it feels like silo’s such as FB and Twitter break that combination of multiple patterns again, after weblogs joined them, and from which these silos themselves in turn emerged. The ‘back to the blog‘ urge I’ve felt and lived here in the past two years, is an expression of seeking the richness that the combination provides. My involvement in IndieWeb which tries to strengthen the ties between those patterns by adding new functionality to our blogging tools is also explained by it.
    Because it allows better communication. Which is what matters. As Kicks Condor phrased it when he reflected on my information strategies

    It is very focused on just being a human who is attempting to communicate with other humans—that’s it really.

    Elmine and Habermas still point us in that direction. We can do better in this, and we should do better in this.

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