GDPR as De Facto Norm: Sonos Speakers

Just received an email from Sonos (the speaker system for streaming) about the changes they are making to their privacy statement. Like with FB in my previous posting this is triggered by the GDPR starting to be enforced from the end of May.

The mail reads in part

We’ve made these changes to comply with the high demands made by the GDPR, a law adopted in the European Union. Because we think that all owners of Sonos equipment deserve these protections, we are implementing these changes globally.

This is precisely the hoped for effect, I think. Setting high standards in a key market will lift those standards globally. It is usually more efficient to internally work according to one standard, than maintaining two or more in parallel. Good to see it happening, as it is a starting point for the positioning of Europe as a distinct player in global data politics, with ethics by design as the distinctive proposition. GDPR isn’t written as a source of red tape and compliance costs, but to level the playing field and enable companies to compete by building on data protection compliance (by demanding ‘data protection by design’ and following ‘state of the art’, which are both rising thresholds). Non-compliance in turn is becoming the more costly option (if GDPR really gets enforced, that is).

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