Last years Reboot11 conference was a great event. To me it had lots of the atmosphere and vibes that made Reboot 7 in 2005 a landmark event for me. That first Reboot conference for me came on the heels of two BlogTalk conferences in Vienna in 2003 and 2004. At Reboot I found myself in a crowd that embraced so much more and shifted the discussion of tools and their impact to technology and society as a whole. It meant I could even better connect it to things that were important to me then and now: how do people learn, how do they interact, how can we augment that, how do we use this to tackle real issues of real people. (See some of my postings from the conference in 2005)

Reboot11 had much of the same vibe for me. It was a call to Action, and it adressed the feeling I had from the year before that much of the social media discussion was coming to a stand still. Social media wasn’t at the cutting edge anymore, as mainstream adoption had begun in earnest (even if it is hard, and sometimes happens in perverted ways). It seemed we were trying to look more Avant Garde than actually being at the forefront. We were still in the same spot but our niche was no longer at the edge.

Reboot11 helped (me at least) to refocus. By bringing it down to ‘action’, by speaking of actual interventions, and by no longer ignoring the goings on in the wider world (like the credit crunch, dwindling resources, and climate change)
“Are we working on things that matter?” has become an urgent question for me since then.
During the conference a team of people worked hard to collect and rework everything that was going on. The plan was to create a book about the conference. A tangible document in these digital times.
The book is now available at the Reboot site. And what a great artefact is has become. It’s exciting, lovingly designed, has great content, eye for details and is well thought through. Leafing through it was like opening a box and being met with a gush of air that brought the smells, sounds and inspiration of the actual event.

A big thanks to the people that made this book a reality:
Priya Mani, Sten Jauer, Metsu Jørgense, Karen Mardahl, Line Henriksen, Louise Yung Nielsen, Lori Webb , Martynas Jusevicius, Malene Kure, Jens Nielsen, Thomas Kofod, Sidsel Marie Winther, Niklas Stephenson,
Guy Dickinson, and Thomas Madsen-Mygdal.

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