Next to this years list of Brands with a Conscience the Medinge Group also added a unique category commendation. Medinge Group member Colin Morley died in the London Underground bombings of July 2005. He was a visionary worker on human centered branding, and a driving force behind Be The Change. I am honoured he was a participant at the BlogWalk London workshop, part of the series I organize with Lilia Efimova and Sebastian Fiedler. With the Colin Morley Award the Medinge Group commemorates his visionary contributions and his ideals. I was very much moved by the way his family graciously granted the Medinge Groups wish to name the NGO award after him.

The 2007 Colin Morley Award for Excellence by an NGO goes to:

Shakespeare’s Globe
Shakespeare’s Globe is an educational charity whose founding purpose is dedicated to the study of Shakespeare in performance. Aspects of interpretation and the attainment of personal relevance are central to its activities. At its home on London’s Bankside, the Globe manifests its purpose in three main operational areas: Theatre, Education and Exhibition. The theatre space itself is the most celebrated and architecturally sensitive Elizabethan re-construction in existence; an inextricable linkage to London past and present. The Globe functions without Arts Council funding, thus, it is a business model for the arts. It explores the humanity of Shakespeare – himself a timeless commentator of the human condition – on the only site that can ever be the home of his performances. A genuine concept, it is wholly inclusive in how it tries to involve the world (e.g. Zulu Macbeth, a touring Tent for Peace made from love-or peace-themed Ophelia handkerchiefs) – perhaps the UK’s most underutilised, but potentially potent brand.