I'm also experimenting with ads - not because I expect to make money (less than $10 USD so far this month) but because I need to understand them, and the model that drives them. I have them on only a few pages so far, mostly stories that get several hits a week. I haven't put any on the home page because I think the layout needs to be modified to include them in an unobtrusive fashion.

As for ads in RSS - I dunno. I've looked at Feedburner because it handles that (as well as handling RSS enclosures quite well.) But, generally, RSS is still a geek-dominated arena and I see little reason to put them there. Not just the 16 people who subscriber to my RSS, but most folks who read RSS extensively are geeky, and not prone to enjoy advertising. If not handled carefully it's a real pisser. I've dropped feeds that didn't do ads correctly.

As for Qumana - sounds lovely. I'd enjoy trying it again. But when I tried the first version they did not correctly implement the MT API and it would not post to my blog system. After months of trying to get some resolution I gave up. Maybe in this round they've got it right. It's definitely a product that, properly implemented, would improve my workflow.

Ton, Thank you very much for all your support.