Beyond Branding

Beyond Branding is the title of a book due to appear in the fall of this year. In it, a group of very interesting people describe their vision of how branding can move beyond its current limitations. In the words of one of them, John Moore, it's about putting humanity (back?) in marketing.

I've had the pleasure and privilege to join them for a day of inspiring conversations last January, and it is extremely refreshing to hear marketers speak about trust, authenticity, self knowledge, and transparancy and be completely sincere about it.

Outlines of the chapters and profiles of the authors are available as well. And there is a standing invitation for comment and feedback.